The reception desk of a calm med spa, a coordinator greeting a client, the treatment room visible through an open door

Your consult requests answered within the hour. Every treatment turned into a rebooking by morning.

A small crew of AI agents takes the desk work off your week: the reply to every consult request, the check-in after every treatment, and the package and membership dates nobody should have to carry in their head. All of it in your voice, none of it sent until you say so, and your front desk gets back to the people in the room.

Built for med spas and aesthetic practices.

Book a free 45-minute assessment

Why this exists

Most med spas run on a small team and a full book. The injector is in a treatment room, the front desk is checking someone in, and the phone, the DMs, the website form, and the inbox are all asking the same two questions at once: can I get in this week, and what does it cost? Very few spas have the help the job needs: someone on the consult requests, someone on the follow-ups after every treatment, someone watching the packages and memberships, someone answering the reviews. The reason is margins, almost never effort. That kind of help is a salary, and the money goes into the providers, the devices, and the rent, in that order.

A consult request comes in at 9 p.m. from an ad and gets a reply at 11 the next morning, after she's booked somewhere else. A client finishes a series and nobody suggests the next one. A membership lapses because nobody saw the date. A three-star review sits unanswered for a week. None of it is hard. There's just too much of it, and all of it waits for the same two people.

At some point we stopped thinking the answer was “find the money for one more salary” and started thinking there had to be a better way for a spa to support itself. That's what Second Unit is.

It isn't for every spa. If you already have the right people around you, you don't need this. If you don't, and your front desk is carrying all of it, we built this for you.

The consult request that waits until morning is already booked somewhere else. She was serious at 9 p.m. By 10 she'd found a spa that answered.

The same crew we run our own business on

Second Unit is built and run by Noettic Labs, a Los Angeles studio that builds with AI to solve real business problems. We build products that do real work, and we install crews that do it inside your business: the quotes, the follow-ups, the renewals, the records, the reports, the paperwork that keeps a company moving and keeps its best people from doing any of it.

The crew on this page is the system we use to run our own business. We sat down with the people doing the best work with agents, kept what held up under a real week, and wrote it into the job cards and rules every crew ships with. An install is that system, set up on your business, by hand, on a call.

Second Unit is one of several products from Noettic Labs. See what else we've built.

What we built for you

Job CardConsult Desk
One Job
Job
Draft a reply to every consult request within the hour, in your voice.
Reads
Your inbox, the DMs you forward, your menu and prices, your open times.
Writes
A draft, a booking link, a note in your client list.
Never
Sends. Gives treatment advice. Quotes a price that isn't on the menu.
Reports to
Your Second Unit Lead, in the daily status.
Checked by
You, before anything goes out.

Second Unit is a service. There's no software for you to learn. We install a small crew of AI agents in your own accounts, one job each, and train each one on how your spa works: your voice, your menu and prices, your providers, your rules. A consult desk that drafts a reply to every request within the hour. A follow-up agent that checks in after every treatment and drafts the rebooking note in the right week. A tracker that watches every package and membership and never lets a date slip past. Between them they take hours of desk work off every week, and you approve every one before it goes out.

A word about AI, and about health. These are tools for the desk work. They answer the inquiry, keep the records current, and draft the paperwork. They never give treatment advice, never discuss a client's results or history, and never move health information outside the systems you already use. The provider's judgment stays with the provider.

The name comes from film. On a set, the second unit shoots everything that doesn't need the director: the establishing shots, the inserts, the driving scenes. The director keeps the scenes that need them. Same deal here. The agents take the replies, the check-ins, and the dates. You keep the consult, the room, and the client.

A nurse injector walking a client through a consult on a tablet in a bright treatment room
Friday's book, Saturday morning. Every client who came in yesterday has a check-in note drafted at the right interval, and the ones due for their next session have the rebooking note waiting for your yes.

Three jobs, one spa

Draft · not sent
ToPriya N.SubjectRe: Lip filler consult, this week?

Priya, thanks for reaching out. Yes, we have consult openings this week: Thursday at 2:15 and Friday at 11:00 with Jenna, our lead injector. A consult is 30 minutes and complimentary, and if you'd like to go ahead the same day we usually can.

Lip filler starts at $650 per syringe, and Jenna will walk you through what's right for you at the consult. Here's a link to hold a time: book a consult.

Best,
Maya, Lumen Aesthetics

Consult Desk

Every consult request from your website, your inbox, and the DMs you forward gets a drafted reply within the hour, in your voice, with the open times and the menu price. It knows what may be quoted and what waits for the provider. It flags anyone who mentions a medical condition to a person the same hour.

Reads: your inbox, your menu, your open times. Writes: a draft, a note in your client list. Never: sends, gives treatment advice.

Saturday morning, in your drafts

Priya, how are the lips feeling? · 2-week check scheduled
Daniel, session 4 is due in 6 weeks · booking link
Sofia, a note for 12 weeks out · reminder set
Ana and Lucia, thank you both · membership mentioned
Grace, session 2 in 4 weeks · aftercare sheet attached
1 name unclear, left for you
Five clients read, five check-ins drafted, three rebooking dates set, one line for a person to fix.
Rebooking Follow-up

Each morning the agent reads yesterday's book, drafts a check-in for every client at the interval you set, and writes the rebooking note for the week the next session is due. Nobody who finishes a series goes quiet.

Reads: yesterday's schedule, your client list, your intervals. Writes: check-in drafts, rebooking dates. Never: gives aftercare advice beyond your approved sheet, sends.
Draft · 14 days out
ToDaniel R.SubjectTwo sessions left on your laser package

Hi Daniel,

A quick note from Lumen. You have two sessions left on your six-session laser package, and the package is valid through the 28th. Thursday evenings have openings in the next two weeks if either works for you.

If you'd like to keep going after that, the renewal is the same price as the first package.

Best,
Maya

Package Tracker

Every package, series, and membership goes into one record. The agent watches the sessions used, the expiry dates, and the renewal windows, and drafts the note two weeks out. You stop finding out when the client asks.

Reads: the sales record, the schedule. Writes: the record, a reminder, a draft. Never: changes a price, a package, or a charge.

Want a different agent first, or the whole crew at once? Front Desk Ops, Review Desk, Marketing, and Social are all on the menu. Ask on the call.

Meet the crew

Each agent is set up for one job, the way you'd brief a new front-desk hire on day one: the instructions for that job, the rules it works inside, the skills it needs, and nothing else. Your consult desk knows your menu. Your follow-up agent knows your intervals. Your tracker knows every package by name.

Start with one. Add the next when you're ready. The Second Unit Lead comes with any setup and ties them together.

Needs youPriya N.'s reply about a lip filler consult
ApproveNot now
Done today17 tasks · 4 agents
Daily status sent, one thing waiting on youSecond Unit Lead
Drafted 7 replies to consult requestsConsult Desk
Read Friday's book, 11 check-ins draftedRebooking Follow-up
Daniel R.'s package expires in 14 days, note draftedPackage Tracker
  1. Second Unit LeadIncluded with any setup

    Your first agent. Runs the daily status, keeps your queue to one request at a time, and walks you through changes to the other agents so you never need us for a small tweak.

  2. Consult DeskLaunch agent

    Drafts a reply to every consult request from your website, your inbox, and the DMs you forward, within the hour, with open times and menu pricing.

  3. Rebooking Follow-upLaunch agent

    Reads yesterday's book, drafts a check-in per client at your interval, and writes the rebooking note for the week the next session is due.

  4. Package TrackerLaunch agent

    Keeps every package, series, and membership in one record and drafts the renewal note two weeks before a date.

  5. Front Desk OpsOn the menu

    Confirmations, reminders, intake forms sent ahead of the visit, and the recovery note after a no-show.

  6. Review DeskOn the menu

    Drafts a reply to every review in your voice, asks happy clients for one, and routes the hard ones to you.

  7. MarketingOn the menu

    The monthly promo, the newsletter block, and the service page copy, from your own words.

  8. SocialOn the menu

    The post calendar for the month, a caption per treatment photo, and replies to the DMs you forward.

Once you say yes: what you get in the first week

Nothing is left for you to figure out. This is what we set up, and when.

  1. Day 1Installed and Running.

    Your Second Unit Lead and your Consult Desk are set up on your own accounts, interviewed on your voice, your menu, and your rules, and one real consult request is answered before we end the call.

  2. Day 2The Inbox Stops Waiting on the Front Desk.

    Every new request has a drafted reply within about an hour, with open times and the menu price. Your front desk reads, edits if they like, and sends.

  3. Day 3First Check-in.

    We read the week's drafts together, note what you changed, and tighten the rules so the next ones need less of your hand.

  4. Day 7Your First Number.

    How many drafts went out untouched. It's the one figure we track from here, and it tells you whether this is giving your front desk its day back.

Have a full Saturday in week one? Your Rebooking Follow-up reads the book Sunday morning and the check-ins are drafted before you've opened.

How it works

  1. Assessment.

    A free 45-minute call. We find the tasks that are eating your front desk's week and match them to the agent that can take them over.

  2. Install.

    Everything works from day one, and you don't set up a thing alone. We help you sign up for Grok Bot, and for Notion if you don't have it yet, both on your own accounts. Then, in one screen share, we install the agents, connect your email and calendar from your side, and run the interview that teaches them your voice, your menu, your providers, and your rules. We walk you through the whole thing and check every piece before we hand them off to you.

    Runs on
  3. Two Weeks of Tuning.

    We read the drafts with you every few days and tighten the agent until most go out with no edits. Then a monthly check-in, and the next agent setup when you want it.

  4. Most med spas are running within a week of the assessment.

Everything that comes with a crew

One price, once. Beside each piece is what the same work costs when you buy it as a person's time. Rough US figures, so you can see what you're getting.

We start four new businesses a month.By hand, on a call, so each one gets the tune-up it needs.
What's in the BoxThe Three-Agent Crew
  1. The Assessment45 minutes with us to find the tasks eating your week and the agent for each.
    $250
  2. Install DayOne screen share. Agents installed in your own accounts, email and calendar connected from your side.
    about $1,200
  3. The InterviewYour voice, your prices, your rules, written into every agent before it drafts a word.
    about $600
  4. Three Launch AgentsConsult Desk, Rebooking Follow-up, Package Tracker. The same three jobs as hires.
    $5,000 to $12,500 a month
  5. Your Second Unit LeadDaily status, one request at a time, and the walkthrough for every small change.
    included
  6. Two Weeks of TuningWe read the drafts with you on days 3, 7, 10, and 14, and tighten the rules each time.
    about $1,000
  7. Job Cards and Rules, Yours to KeepEvery agent's instructions on paper, in your Notion, so the crew stays with you.
    about $500
Bought as people and consultants, the first month aloneabout $8,500 to $16,000
Your crew, once$2,500 to $6,000
Then about $50 a month in software, paid to Grok Bot and Notion.
The Tune-up Guarantee.

If most of your drafts aren't going out untouched by the end of the two-week tune-up, we keep tuning at no charge until they are.

What it costs

Priced to the size of your spa, and settled on the assessment call, not before. A single-provider spa sits at the low end of each range. A multi-location practice sits at the high end.

Setup, per agentRange
One Agent, Set Up and Tuned
The assessment, the install, the interview, and two weeks of tuning.		$1,000 to $2,500
The Three Launch Agents Together
Consult Desk, Rebooking Follow-up, Package Tracker.		$2,500 to $6,000
The Whole Crew
All eight agents, installed a week apart so each gets its tuning.		$6,500 to $16,000

Then Pick One of Two Paths

Ongoing Care

$100 to $750 a month per agent, scaled the same way. A monthly check-in, tuning as your spa changes, support when something's off, and the next agent when you want it. Ninety days minimum, then month to month with 30 days' notice.

Setup Only

No monthly fee. Your Second Unit Lead agent walks you through changes to the other agents yourself, and when you'd rather we did it, we're on call by the hour.

The assessment call is free, and there's nothing to decide until it's done. You pay for your own software: about $30 a month for Grok Bot and about $10 a month per seat for Notion, paid to them, not to us.

What the Same Help Costs as People

Rough US figures for hiring the equivalent, so you can see what you're getting. These are estimates.

If You Hired People$60,000 to $150,000a year
  • Front desk coordinator on the phones and inbox$38,000 to $52,000 / yr
  • Patient coordinator for consults and rebooking$45,000 to $60,000 / yr
  • Marketing coordinator$45,000 to $65,000 / yr
  • Social media manager, freelance$1,000 to $2,500 / mo
  • Part-time receptionist, two days a week$1,500 to $2,500 / mo

Before payroll taxes, before benefits, and before they've learned how you like things done.

Your Second Unit Crew$2,500 to $6,000once, the three launch agents$6,500 to $16,000once, the whole crew
  • Works every day, including the Saturday you're fully booked
  • Trained on your voice, your menu, your intervals
  • About $50 a month in software, paid to Grok Bot and Notion
  • Ongoing care from $100 a month per agent, or setup only with support on call
  • Yours to keep. If we part ways, the crew stays with you

Three agents for about one month of one salary.

What the agents won't do

What changes

The consult request that came in at 9 p.m. has a reply in your drafts before you open. Friday's book is eleven check-ins on Saturday morning, and your front desk sends them between clients. The package conversation happens two weeks early instead of after it expired.

You still write the important emails. You just stop writing all of them.

Book a free 45-minute assessment Not ready? Read what the agents won't do and see exactly what they read, write, and never touch.
A client resting with her eyes closed after a facial, a gloved hand at her temple
Every chair is a name someone has to follow up with.