A small independent financial advisory office, an advisor walking a retired couple through a printed plan in a conference room

Every client answered within the hour. Every form, signature, and review date chased before it slips.

A small crew of AI agents takes the office work off your practice: the reply to every prospect and client who writes in, the follow-up on every account form that hasn't come back, every transfer that's stalled at the custodian, and every meeting that hasn't been scheduled, and the annual reviews, required distributions, beneficiary updates, and renewals nobody should have to carry in their head. None of it is advice, all of it in your voice, none of it sent until you say so, and every draft stays inside the channels your compliance already archives.

Built for independent RIAs and advisory practices of one to five advisors. Runs alongside Redtail, Wealthbox, Orion, your custodian, and the archiving you already have in place.

Book a free 45-minute assessment

Why this exists

Most independent practices run on one or two advisors, an operations associate, and a compliance consultant on retainer. The advisor meets clients, manages the plans, and answers the inbox. The associate opens accounts, chases paperwork, schedules reviews, and does the compliance filing on the side. Every week the inbox fills with a prospect referred by a client, a client asking whether a form went through, a custodian asking for a signature that was missed, a transfer that's been pending for twelve days, a client whose annual review is overdue, a beneficiary change that was promised in March, and a client who needs to take a distribution before year end. All of it waits for the gap between meetings. Very few practices this size have the help the office needs: someone on the inbox, someone chasing the paperwork, someone watching the dates. The reason is the math, almost never effort. That kind of help is a salary, and a practice of two carries it badly.

A prospect writes on Friday, hears back on Wednesday, and has already met with another advisor. An account transfer stalls at the custodian for a missing signature and nobody notices for two weeks; the client notices. A client's annual review slides from March to July because scheduling it was the thing that never got done. A required distribution gets taken on December 28 in a scramble. A beneficiary update promised after a client's divorce never happens. None of it is hard. There's just too much of it, and all of it waits for the advisor.

At some point we stopped thinking the answer was “find the revenue for a second associate” and started thinking there had to be a better way for a small practice to support itself without adding compliance risk. That's what Second Unit is.

It isn't for every practice. If you have a client-service team and an operations manager, you don't need this. If you don't, and the same two people are advising clients and running the office, and your compliance consultant will take our call, we built this for you.

The transfer that stalled at the custodian for two weeks was one missing signature. The client found out before you did. A note on day three would have done it.

The same crew we run our own business on

Second Unit is built and run by Noettic Labs, a Los Angeles studio that builds with AI to solve real business problems. We build products that do real work, and we install crews that do it inside your business: the quotes, the follow-ups, the renewals, the records, the reports, the paperwork that keeps a company moving and keeps its best people from doing any of it.

The crew on this page is the system we use to run our own business. We sat down with the people doing the best work with agents, kept what held up under a real week, and wrote it into the job cards and rules every crew ships with. An install is that system, set up on your business, by hand, on a call.

Second Unit is one of several products from Noettic Labs. See what else we've built.

What we built for you

Job CardClient Desk
One Job
Job
Draft a reply to every prospect, client, and custodian email within the hour, in the practice’s voice, from your approved language, and route the ones an advisor must see.
Reads
The practice inbox, the website form, your approved-language library, your service calendar, your client list.
Writes
A draft reply in your archived email system, a contact record, a task for the right person.
Never
Sends. Gives investment, tax, or financial advice. Discusses a holding, a performance figure, or a recommendation. Says anything your compliance hasn’t approved the language for.
Reports to
Your Second Unit Lead, in the daily status.
Checked by
You, before anything goes out.

Second Unit is a service. There's no software for you to learn. We install a small crew of AI agents in your own accounts, one job each, and train each one on how your practice works: your voice, your approved language, your service calendar, your lines. A client desk that drafts a reply to every prospect, client, and custodian email within the hour, from the language your compliance has approved, and routes anything about advice, holdings, or performance to an advisor with a note. A paperwork follow-up agent that chases every account form, signature, and transfer until it lands, with the custodian and with the client, and tells you every Monday which ones are stalled. A review and deadline tracker that holds every annual review, required distribution, beneficiary update, insurance renewal, and ADV delivery date in one record and drafts the note before it's late. The crew works alongside Redtail, Wealthbox, Orion, Schwab, Fidelity, or whatever you already run; that stays your system of record, and every draft lands in the email system your archiving already captures. Between them they take hours of office work off every week, and you approve every one before it goes out.

A word about AI, because in your business the line is a regulatory one. These agents stay on the office side of the practice and inside your compliance program. They answer the scheduling question, chase the form, and remind you of the date. They never give investment, tax, or financial advice, never discuss a holding, a performance figure, or a recommendation, never use language your compliance hasn't approved, and never see account data you haven't put in front of them on purpose. Every draft is created in your archived email system, so your books and records are complete, and every draft is read by a person at the practice before it leaves. Before we install anything, we walk your compliance consultant through exactly what the agents read and write, in writing, and we don't proceed without their sign-off.

The name comes from film. On a set, the second unit shoots everything that doesn't need the director: the establishing shots, the inserts, the driving scenes. The director keeps the scenes that need them. Same deal here. The agents take the replies, the chasing, and the dates. You keep the clients, the plans, and the advice.

A financial advisor’s back office, an operations associate at a desk with account screens and signed forms
Monday morning, every piece of paperwork in flight. Each account form, signature, and transfer has a row: when it went out, where it's stalled, and a drafted nudge to the client or the custodian, in your voice, with the approved language.

Three jobs, one practice

Draft · not sent
ToRebecca LinSubjectRe: Introduction from David Park

Dear Rebecca, thank you for reaching out, and thank you to David for the introduction. We'd be glad to talk.

Our first conversation is a 45-minute introductory meeting, with no cost and no obligation, where we learn about your situation and you learn how we work. I have Tuesday at 10 or Thursday at 2 open. Reply with the one that works and I'll send a calendar invitation.

Before we meet, you may find our firm overview and our Form ADV Part 2 brochure helpful; both are attached. There's nothing you need to prepare.

Kind regards,
Michael Torres, CFP®, Torres Wealth Advisors

Client Desk

Every email from a prospect, a client, a custodian, or a center of influence gets a drafted reply within the hour, in your voice, from the approved-language library: how the introductory meeting works, what the ADV brochure is, how to schedule a review, where to find a form, what the status of a transfer is. It never discusses advice, a holding, or performance; those go to an advisor the same hour with a note. Every draft is created in your archived email so the record is complete.

Reads: the inbox, the form, your approved language, your calendar. Writes: a draft in your archived email, a contact record, a task. Never: sends, advises, discusses holdings or performance, uses unapproved language.

Monday morning, in your drafts

Rebecca, the application · e-sign link again, one line
Custodian, transfer status · account number, reference, date
Mr. Okafor, the beneficiary form · attached, with the why
Second trustee, the signature · page flagged, e-sign link
Note to Sara, submit the Roth form · ready, in the queue
1 transfer completed, client notified
Five items read, five drafts, one closed, nothing stalled in silence.
Paperwork Follow-up

Every account form, signature, transfer, and document request gets followed until it lands: the client is nudged on day 3 and day 7 with the link again, the custodian is asked for status on any transfer pending past your threshold, the missing signature is flagged with the page named, and the submitted form is confirmed received. It tells you every Monday what's stalled and where. Transfers that sit are how clients lose confidence, and the fix is a note that gets sent on day three.

Reads: the paperwork log, the custodian portal if you connect it, the inbox. Writes: follow-up drafts in your archived email, a status per item. Never: signs, submits, or changes anything, sends.
Draft · review due this quarter
ToJames and Carol WhitakerSubjectTime for your annual review

Dear James and Carol,

It's time for your annual review, and Michael would like to set aside an hour with you this month. We have Tuesday the 14th at 10 or Thursday the 23rd at 2, in the office or by video, whichever you prefer.

Ahead of the meeting, it would help to know about any changes since last year: a move, a change in work, a new grandchild, or anything you'd like to make sure we cover. Reply with a time and anything on your mind, and we'll take it from there.

Warm regards,
Sara, for Michael Torres

Review and Deadline Tracker

Every client's review cadence, required distribution, beneficiary review, insurance renewal, and ADV delivery date goes into one record. The agent watches the dates and drafts the note before it's late: the review scheduling note the quarter it's due, the RMD reminder in October for anyone who hasn't taken it, the annual beneficiary check, the ADV annual delivery, the reminder to you before any deadline. You stop finding out in December.

Reads: the client list, the service calendar, the custodian reports you share. Writes: the record, a reminder, a draft in your archived email. Never: calculates a distribution, changes a record, sends.

Want a different agent first, or the whole crew at once? Meeting Prep and Notes, Referral Follow-up, Client Updates, and Onboarding Desk are all on the menu. Ask on the call.

Meet the crew

Each agent is set up for one job, the way you'd train a new associate in week one: the instructions for that job, the rules it works inside, the approved language it may use, and nothing else. Your client desk knows your approved language. Your follow-up agent knows every form that's out. Your tracker knows every date.

Start with one. Add the next when you're ready. The Second Unit Lead comes with any setup and ties them together.

Needs youThe reply to Rebecca Lin, referred by David Park
ApproveNot now
Done today17 tasks · 4 agents
Daily status sent, one thing waiting on youSecond Unit Lead
Drafted 11 client and prospect replies, 3 routed to MichaelClient Desk
Chased 5 forms and 1 transfer, 1 completedPaperwork Follow-up
14 annual reviews due this quarter, scheduling notes draftedReview and Deadline Tracker
  1. Second Unit LeadIncluded with any setup

    Your first agent. Runs the daily status, keeps your queue to one request at a time, and walks you through changes to the other agents so you never need us for a small tweak.

  2. Client DeskLaunch agent

    Drafts a reply to every prospect, client, and custodian email within the hour, from your approved language, and routes anything about advice, holdings, or performance to an advisor.

  3. Paperwork Follow-upLaunch agent

    Chases every account form, signature, and transfer until it lands, with the client and the custodian, and reports every Monday what’s stalled.

  4. Review and Deadline TrackerLaunch agent

    Keeps every annual review, required distribution, beneficiary check, renewal, and ADV delivery date in one record and drafts the note before it’s late.

  5. Meeting Prep and NotesOn the menu

    The pre-meeting brief from the CRM notes and the client’s recent emails, and the post-meeting summary draft with the action items, for the advisor to edit and file.

  6. Referral Follow-upOn the menu

    The thank-you to every referring client and professional the day a referral comes in, and the note when the new client is onboarded.

  7. Client UpdatesOn the menu

    The quarterly client letter from the advisor’s own notes, in approved language, routed through compliance review before it goes anywhere.

  8. Onboarding DeskOn the menu

    The welcome note, the document checklist, the form package with the e-sign links, and the 30-day check-in for every new client.

Once you say yes: what you get in the first week

Nothing is left for you to figure out. This is what we set up, and when.

  1. Day 1Compliance First, Then Installed.

    Before anything is installed, we walk your compliance consultant through what the agents read and write and get their sign-off. Then your Second Unit Lead and your Client Desk are set up on your own accounts, interviewed on your voice, your approved language, and your lines.

  2. Day 2The Inbox Stops Waiting Between Meetings.

    Every new email has a drafted reply within about an hour, in approved language, in your archived email. Your associate reads, edits if they like, and sends.

  3. Day 3First Check-in.

    We read the week's drafts together, note what you changed, and tighten the rules so the next ones need less of your hand.

  4. Day 7Your First Number.

    How many drafts went out untouched. It's the one figure we track from here, and it tells you whether this is giving you back the hours between meetings.

Year end in week one? Your Review and Deadline Tracker starts with every client who hasn't taken a required distribution, and your Client Desk handles the scheduling while you're in meetings.

How it works

  1. Assessment.

    A free 45-minute call. We find the tasks that are eating your practice's week and match them to the agent that can take them over.

  2. Install.

    Everything works from day one, and you don't set up a thing alone. We help you sign up for Grok Bot, and for Notion if you don't have it yet, both on your own accounts. Then, in one screen share, we install the agents, connect your email and calendar from your side, and run the interview that teaches them your voice, your approved language, your service calendar, and your lines. We walk you through the whole thing and check every piece before we hand them off to you.

    Runs on
  3. Two Weeks of Tuning.

    We read the drafts with you every few days and tighten the agent until most go out with no edits. Then a monthly check-in, and the next agent setup when you want it.

  4. Most practices are running within a week of the assessment.

Everything that comes with a crew

One price, once. Beside each piece is what the same work costs when you buy it as a person's time. Rough US figures, so you can see what you're getting.

We start four new businesses a month.By hand, on a call, so each one gets the tune-up it needs.
What's in the BoxThe Three-Agent Crew
  1. The Assessment45 minutes with us to find the tasks eating your week and the agent for each.
    $250
  2. Install DayOne screen share. Agents installed in your own accounts, email and calendar connected from your side.
    about $1,200
  3. The InterviewYour voice, your prices, your rules, written into every agent before it drafts a word.
    about $600
  4. Three Launch AgentsClient Desk, Paperwork Follow-up, Review and Deadline Tracker. The same three jobs as hires.
    $5,000 to $12,500 a month
  5. Your Second Unit LeadDaily status, one request at a time, and the walkthrough for every small change.
    included
  6. Two Weeks of TuningWe read the drafts with you on days 3, 7, 10, and 14, and tighten the rules each time.
    about $1,000
  7. Job Cards and Rules, Yours to KeepEvery agent's instructions on paper, in your Notion, so the crew stays with you.
    about $500
Bought as people and consultants, the first month aloneabout $8,500 to $16,000
Your crew, once$2,500 to $6,000
Then about $50 a month in software, paid to Grok Bot and Notion.
The Tune-up Guarantee.

If most of your drafts aren't going out untouched by the end of the two-week tune-up, we keep tuning at no charge until they are.

What it costs

Priced to the size of your practice, and settled on the assessment call, not before. A solo advisor sits at the low end of each range. A practice of five advisors sits at the high end.

Setup, per agentRange
One Agent, Set Up and Tuned
The assessment, the install, the interview, and two weeks of tuning.		$1,000 to $2,500
The Three Launch Agents Together
Client Desk, Paperwork Follow-up, Review and Deadline Tracker.		$2,500 to $6,000
The Whole Crew
All eight agents, installed a week apart so each gets its tuning.		$6,500 to $16,000

Then Pick One of Two Paths

Ongoing Care

$100 to $750 a month per agent, scaled the same way. A monthly check-in, tuning as your practice changes, support when something's off, and the next agent when you want it. Ninety days minimum, then month to month with 30 days' notice.

Setup Only

No monthly fee. Your Second Unit Lead agent walks you through changes to the other agents yourself, and when you'd rather we did it, we're on call by the hour.

The assessment call is free, and there's nothing to decide until it's done. You pay for your own software: about $30 a month for Grok Bot and about $10 a month per seat for Notion, paid to them, not to us.

What the Same Help Costs as People

Rough US figures for hiring the equivalent, so you can see what you're getting. These are estimates.

If You Hired People$60,000 to $150,000a year
  • Client-service associate$50,000 to $68,000 / yr
  • Operations associate$55,000 to $75,000 / yr
  • Virtual assistant with financial-services experience$2,000 to $4,000 / mo
  • Office manager$55,000 to $75,000 / yr
  • Paraplanner, part-time$2,500 to $5,000 / mo

Before payroll taxes, before benefits, and before they've learned how you like things done.

Your Second Unit Crew$2,500 to $6,000once, the three launch agents$6,500 to $16,000once, the whole crew
  • Works every day, year end and tax season included
  • Trained on your voice, your approved language, your lines
  • About $50 a month in software, paid to Grok Bot and Notion
  • Ongoing care from $100 a month per agent, or setup only with support on call
  • Yours to keep. If we part ways, the crew stays with you

Three agents for about one month of one salary.

What the agents won't do

What changes

The prospect referred on Friday has a reply in your drafts within the hour, in approved language, with the ADV attached and two meeting times. The transfer that would have stalled gets a status request on day three, and the client never has to ask. The annual reviews get scheduled the quarter they're due, and December stops being a scramble.

You still write the important emails. You just stop writing all of them.

Book a free 45-minute assessment Not ready? Read what the agents won't do and see exactly what they read, write, and never touch.
A financial advisor shaking hands with a client in an office doorway
Every stalled form is a client wondering whether you noticed.