A wedding reception being set up in a converted barn, florists placing arrangements, a planner with a tablet directing staff

Every inquiry answered within the hour. Every vendor and every payment confirmed before the deadline.

A small crew of AI agents takes the office work off your business: the reply to every couple and every corporate client who writes in, the follow-up on every vendor who hasn't confirmed, every client decision that's holding up the timeline, and every payment that's late, and the contract dates, final-count deadlines, and day-of timelines nobody should have to carry in their head. All of it in your voice, none of it sent until you say so, and you get your Sundays back.

Built for wedding planners, event planners, and small event-design studios of one to ten people. Runs alongside HoneyBook, Aisle Planner, Dubsado, and the tools you already use.

Book a free 45-minute assessment

Why this exists

Most planning businesses run on the owner, an associate or two, and a day-of crew that comes and goes. The owner sells, designs, plans, and answers the inbox. The associate manages the timelines and the vendor emails on the side. Every week the inbox fills with a couple asking about a date, a venue asking for the final count, a florist who hasn't confirmed the delivery window, a client who hasn't chosen the linen that the rental order waits on, a caterer's second invoice, and a photographer asking for the timeline. All of it waits for whoever isn't at a venue walkthrough. Very few planners have the help the job needs: someone on inquiries, someone chasing vendors and client decisions, someone watching the payments and the dates. The reason is the math, almost never effort. That kind of help is a salary, and a planning fee doesn't carry one.

A couple inquires on Sunday night, hears back on Wednesday, and has booked the planner who replied Monday morning. A vendor never confirms the load-in time and shows up during the ceremony. A client sits on the menu decision and the caterer's deadline passes. The final payment is due two weeks before the wedding and goes unasked because the owner is in the middle of someone else's wedding week. A contract date for the venue hold lapses. None of it is hard. There's just too much of it, and all of it waits for the owner.

At some point we stopped thinking the answer was “find the fee for one more associate” and started thinking there had to be a better way for a small planning business to support itself through the season. That's what Second Unit is.

It isn't for every planner. If you have an associate planner, a client-services coordinator, and a bookkeeper, you don't need this. If you don't, and the same two people are planning twenty weddings and running the office, we built this for you.

The couple who inquired Sunday night booked the planner who replied Monday morning. They loved your work. Nobody had the hour.

The same crew we run our own business on

Second Unit is built and run by Noettic Labs, a Los Angeles studio that builds with AI to solve real business problems. We build products that do real work, and we install crews that do it inside your business: the quotes, the follow-ups, the renewals, the records, the reports, the paperwork that keeps a company moving and keeps its best people from doing any of it.

The crew on this page is the system we use to run our own business. We sat down with the people doing the best work with agents, kept what held up under a real week, and wrote it into the job cards and rules every crew ships with. An install is that system, set up on your business, by hand, on a call.

Second Unit is one of several products from Noettic Labs. See what else we've built.

What we built for you

Job CardInquiry Desk
One Job
Job
Draft a reply to every couple, corporate client, venue, and vendor email within the hour, in your voice, and route the ones a planner must see.
Reads
The general inbox, the website form, your packages and pricing, your booked dates, your vendor list.
Writes
A draft reply, a lead record, a task for the right planner.
Never
Sends. Quotes a price that isn’t in your packages. Confirms a date, a vendor, or a venue. Promises anything on a vendor’s behalf.
Reports to
Your Second Unit Lead, in the daily status.
Checked by
You, before anything goes out.

Second Unit is a service. There's no software for you to learn. We install a small crew of AI agents in your own accounts, one job each, and train each one on how your business works: your voice, your packages, your vendors, your rules. An inquiry desk that drafts a reply to every couple, corporate client, venue, and vendor email within the hour, checks your booked dates, and routes anything about price or availability that your packages don't answer to a planner. A vendor and client follow-up agent that chases every vendor confirmation, every client decision holding up an order, and every payment on a schedule until each one lands, and tells you every Monday which events are at risk. A timeline and contract tracker that holds every contract date, final-count deadline, payment due date, and day-of timeline in one record and drafts the note before it's late. The crew works alongside HoneyBook, Aisle Planner, Dubsado, Planning Pod, or whatever you already run; that stays your system of record. Between them they take hours of office work off every week, and you approve every one before it goes out.

A word about AI, because your clients hired a person, not a system. These agents stay on the office side. They answer the email, chase the vendor, and remind you of the date. They never design an event, never make a decision for a client, never confirm a vendor or a date on their own, and never promise anything on a vendor's behalf. The taste, the relationships, and the day itself stay with you. Every draft is read by a person at your business before it leaves.

The name comes from film. On a set, the second unit shoots everything that doesn't need the director: the establishing shots, the inserts, the driving scenes. The director keeps the scenes that need them. Same deal here. The agents take the replies, the chasing, and the dates. You keep the couples, the room, and the day.

A small event planning office with timelines and seating charts on the wall, two planners at laptops
Three weeks before the wedding. Every vendor that hasn't confirmed has a nudge drafted with the load-in time, every client decision that's open has a note with the three choices and the deadline, and the final-payment reminder is ready for the 14-day mark.

Three jobs, one business

Draft · not sent
ToSam and JordanSubjectRe: Wedding, October 17, about 120 guests

Sam and Jordan, congratulations, and thank you for writing. October 17 is open on our calendar, and 120 guests at a venue with an outdoor ceremony is exactly the kind of day we love planning.

Our full-planning and partial-planning packages are attached with pricing, so you can see what's included before we talk. Two questions for the call: do you have a venue in mind or would you like help finding one, and is there a rough budget range you're working with?

I have consultation calls open Tuesday at 6 or Saturday at 10. Reply with the one that works and I'll hold it.

Warmly,
Elise, Juniper & Vale Events

Inquiry Desk

Every email from a couple, a corporate client, a venue, a vendor, or a past client gets a drafted reply within the hour, in your voice, from your rules: which dates are open, what the packages include and cost, what the two qualifying questions are, what goes to a planner. It never quotes a price that isn't in your packages and never confirms a date or a vendor. Couples who hear back the same evening book the call.

Reads: the inbox, the form, your packages, your booked dates. Writes: a draft, a lead record, a task. Never: sends, quotes a price off the packages, confirms a date or a vendor.

Monday morning, in your drafts

Bloom & Branch, load-in Saturday · 2 p.m., dock access, one line
Priya and Dev, the menu · three options, Friday deadline
Ridgeline, the final count · number and the dietary list
The Moreaus, final payment · invoice attached, due the 24th
Marcus, the timeline · PDF attached, ceremony at 4
1 vendor confirmed, marked done
Five rows read, five drafts, one confirmed, nothing missed.
Vendor and Client Follow-up

Every vendor on every event gets a confirmation request at 30 days and a nudge at 14 and 7 if they haven't replied, in your voice, with the load-in time and the contact for the day. Every client decision that's holding up an order gets a note with the choices and the deadline on day 3 and day 7. Every payment gets the reminder on your schedule. It tells you every Monday which events have an unconfirmed vendor or an open decision inside two weeks. The vendor who never confirmed is where a wedding goes wrong, and the fix is a note that gets sent at 30 days.

Reads: the event timeline, the vendor list, the inbox. Writes: follow-up drafts, a status per vendor and per decision. Never: changes an order, confirms on a vendor’s behalf, sends.
Draft · 14 days out
ToClaire and Thomas MoreauSubjectTwo weeks out: the final payment and what’s left

Hi Claire and Thomas,

Two weeks to go, and everything is on track. A note on the business side: the final balance is due on the 24th, and the invoice is attached with the secure link.

What's left on your side is small: the song list for the band by Friday, and the final count to the venue by Monday. I'll send the day-of timeline on Wednesday for you to read through.

Can't wait for the 7th.

Warmly,
Elise

Timeline and Contract Tracker

Every contract date, deposit and final-payment date, final-count deadline, vendor deadline, and day-of timeline goes into one record per event. The agent watches the dates and drafts the note before it's late: the reminder to you a week before any deadline, the payment reminder at 30 and 14 days, the final-count request to the client a week before the venue needs it, the timeline to every vendor seven days out. You stop finding out from the venue, the vendor, or the bride's mother.

Reads: the contracts, the timelines, the calendar. Writes: the record, a reminder, a draft. Never: changes a date, a price, or a timeline, sends.

Want a different agent first, or the whole crew at once? Vendor Desk, Review Desk, Past-Client Follow-up, and Marketing are all on the menu. Ask on the call.

Meet the crew

Each agent is set up for one job, the way you'd brief a new associate on day one: the instructions for that job, the rules it works inside, the skills it needs, and nothing else. Your inquiry desk knows your packages and your open dates. Your follow-up agent knows every vendor on every event. Your tracker knows every date.

Start with one. Add the next when you're ready. The Second Unit Lead comes with any setup and ties them together.

Needs youThe reply to Sam and Jordan about October 17
ApproveNot now
Done today17 tasks · 4 agents
Daily status sent, one thing waiting on youSecond Unit Lead
Drafted 9 replies to couples, venues, and vendorsInquiry Desk
Chased 6 vendor confirmations, 2 client decisionsVendor and Client Follow-up
Moreau final payment is 14 days out, reminder draftedTimeline and Contract Tracker
  1. Second Unit LeadIncluded with any setup

    Your first agent. Runs the daily status, keeps your queue to one request at a time, and walks you through changes to the other agents so you never need us for a small tweak.

  2. Inquiry DeskLaunch agent

    Drafts a reply to every couple, corporate client, venue, and vendor email within the hour, from your packages and your open dates, and routes the rest to a planner.

  3. Vendor and Client Follow-upLaunch agent

    Chases every vendor confirmation, every client decision holding up an order, and every payment, on your schedule, and reports every Monday which events are at risk.

  4. Timeline and Contract TrackerLaunch agent

    Keeps every contract date, payment, final-count deadline, and day-of timeline in one record and drafts the note before it’s late.

  5. Vendor DeskOn the menu

    The quote request to three vendors from your list, the comparison for the client, the booking confirmation, and the thank-you after the event.

  6. Review DeskOn the menu

    The review request two weeks after the event, a drafted reply to every review, and the vendor thank-you notes with the photos.

  7. Past-Client Follow-upOn the menu

    The anniversary note, the check-in when a past client’s friend inquires, and the referral thank-you the day it comes in.

  8. MarketingOn the menu

    The real-wedding write-up for the site and the submission to the publications you choose, the seasonal newsletter, and the page copy, from your own words.

Once you say yes: what you get in the first week

Nothing is left for you to figure out. This is what we set up, and when.

  1. Day 1Installed and Running.

    Your Second Unit Lead and your Inquiry Desk are set up on your own accounts, interviewed on your voice, your packages, and your rules, and one real inquiry is answered before we end the call.

  2. Day 2The Inbox Stops Waiting on the Weekend.

    Every new inquiry has a drafted reply within about an hour, with the packages and two call times. You read, edit if you like, and send.

  3. Day 3First Check-in.

    We read the week's drafts together, note what you changed, and tighten the rules so the next ones need less of your hand.

  4. Day 7Your First Number.

    How many drafts went out untouched. It's the one figure we track from here, and it tells you whether this is giving you back your Sundays.

A wedding the weekend we install? Your Inquiry Desk drafts every reply the hour it comes in, and your follow-up agent chases next month's vendors while you run this month's day.

How it works

  1. Assessment.

    A free 45-minute call. We find the tasks that are eating your week and match them to the agent that can take them over.

  2. Install.

    Everything works from day one, and you don't set up a thing alone. We help you sign up for Grok Bot, and for Notion if you don't have it yet, both on your own accounts. Then, in one screen share, we install the agents, connect your email and calendar from your side, and run the interview that teaches them your voice, your packages, your vendors, and your rules. We walk you through the whole thing and check every piece before we hand them off to you.

    Runs on
  3. Two Weeks of Tuning.

    We read the drafts with you every few days and tighten the agent until most go out with no edits. Then a monthly check-in, and the next agent setup when you want it.

  4. Most planners are running within a week of the assessment.

Everything that comes with a crew

One price, once. Beside each piece is what the same work costs when you buy it as a person's time. Rough US figures, so you can see what you're getting.

We start four new businesses a month.By hand, on a call, so each one gets the tune-up it needs.
What's in the BoxThe Three-Agent Crew
  1. The Assessment45 minutes with us to find the tasks eating your week and the agent for each.
    $250
  2. Install DayOne screen share. Agents installed in your own accounts, email and calendar connected from your side.
    about $1,200
  3. The InterviewYour voice, your prices, your rules, written into every agent before it drafts a word.
    about $600
  4. Three Launch AgentsInquiry Desk, Vendor and Client Follow-up, Timeline and Contract Tracker. The same three jobs as hires.
    $5,000 to $12,500 a month
  5. Your Second Unit LeadDaily status, one request at a time, and the walkthrough for every small change.
    included
  6. Two Weeks of TuningWe read the drafts with you on days 3, 7, 10, and 14, and tighten the rules each time.
    about $1,000
  7. Job Cards and Rules, Yours to KeepEvery agent's instructions on paper, in your Notion, so the crew stays with you.
    about $500
Bought as people and consultants, the first month aloneabout $8,500 to $16,000
Your crew, once$2,500 to $6,000
Then about $50 a month in software, paid to Grok Bot and Notion.
The Tune-up Guarantee.

If most of your drafts aren't going out untouched by the end of the two-week tune-up, we keep tuning at no charge until they are.

What it costs

Priced to the size of your business, and settled on the assessment call, not before. A solo planner sits at the low end of each range. A studio of ten sits at the high end.

Setup, per agentRange
One Agent, Set Up and Tuned
The assessment, the install, the interview, and two weeks of tuning.		$1,000 to $2,500
The Three Launch Agents Together
Inquiry Desk, Vendor and Client Follow-up, Timeline and Contract Tracker.		$2,500 to $6,000
The Whole Crew
All eight agents, installed a week apart so each gets its tuning.		$6,500 to $16,000

Then Pick One of Two Paths

Ongoing Care

$100 to $750 a month per agent, scaled the same way. A monthly check-in, tuning as your business changes, support when something's off, and the next agent when you want it. Ninety days minimum, then month to month with 30 days' notice.

Setup Only

No monthly fee. Your Second Unit Lead agent walks you through changes to the other agents yourself, and when you'd rather we did it, we're on call by the hour.

The assessment call is free, and there's nothing to decide until it's done. You pay for your own software: about $30 a month for Grok Bot and about $10 a month per seat for Notion, paid to them, not to us.

What the Same Help Costs as People

Rough US figures for hiring the equivalent, so you can see what you're getting. These are estimates.

If You Hired People$60,000 to $150,000a year
  • Associate planner$42,000 to $58,000 / yr
  • Client-services coordinator$40,000 to $52,000 / yr
  • Seasonal planning assistant$3,000 to $6,000 / season
  • Part-time bookkeeper$1,200 to $2,500 / mo
  • Virtual assistant for inquiries$800 to $2,000 / mo

Before payroll taxes, before benefits, and before they've learned how you like things done.

Your Second Unit Crew$2,500 to $6,000once, the three launch agents$6,500 to $16,000once, the whole crew
  • Works every day, wedding weekends and the holidays included
  • Trained on your voice, your packages, your vendors
  • About $50 a month in software, paid to Grok Bot and Notion
  • Ongoing care from $100 a month per agent, or setup only with support on call
  • Yours to keep. If we part ways, the crew stays with you

Three agents for about one month of one salary.

What the agents won't do

What changes

The couple who inquired on Sunday night has a reply in your drafts by Sunday night, with the packages and two call times. Every vendor on next month's wedding is confirmed at 30 days, not found out about on the day. The final payment is asked for at 14 days, in a note you read and sent from the venue.

You still write the important emails. You just stop writing all of them.

Book a free 45-minute assessment Not ready? Read what the agents won't do and see exactly what they read, write, and never touch.
An event planner with a clipboard talking with an engaged couple at a venue walkthrough
Every unconfirmed vendor is a wedding day someone has to protect.